presents

Advocating for Equitable Representation of Women in the Indian Entertainment Industry

because the

bare minimum is

not enough

O Womaniya! is a first-of-its-kind initiative aimed at starting conversations and enabling change in how women are represented and perceived in the Indian entertainment business.

because the

bare minimum is

not enough

STARTED FROM THE BOTTOM NOW WE . . . WHERE?

That is exactly what the O Womaniya! Report is about. It is a seminal report that employs various qualitative and quantitative methods to highlight the representation of women in the entertainment industry.

BECAUSE THE BAR IS

UNDERGROUND

CLICK TO GET

PARITY CLARITY

TIME TO FLIP THE SWITCH

With this report and the O Womaniya! Toolkit, we are creating not just conversations, but action, by taking matters in our own hands.

The hope is to have this action backed by peers from the industry which can transform it into a movement for change.

BECAUSE GIRL, DO WE NEED IT!

DO WE NEED IT!

MEET THE PARTNERS

Prime Video

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages. Prime Video is committed to promoting Diversity, Equity, and Inclusion (DEI) within its content and productions, as well as with its partners in the creative community. Through initiatives like O Womaniya! and Maitri: Female First Collective, Prime Video aims to highlight the pivotal role women play in the entertainment industry.

Film Companion Studios

Film Companion Studios takes ahead the legacy of Film Companion by venturing into long-form storytelling by producing credible documentaries on all things film and creating opportunities for others in the film Industry. With a focus on impact driven initiatives like O Womaniya!, FC Studios is set to bring change by curating initiatives that best aid, guide and enable the creative endeavours of new age filmmakers.

Ormax Media

Ormax Media is a media research and consultancy firm that helps the Indian media & entertainment industry to use consumer insights and data analytics to create businesses, shows, films and campaigns that are both consumer-centric and profitable. Ormax Media analyses, records and tabulates women’s representation in front of and behind the camera for the O Womaniya! Report, through their assessment metrics, with the hope that year-on-year the tangible numbers inform change that make the entertainment industry more equitable.